Each goes through a barrel aging process, using fifty-year-old PX barrels to finish pure Mexican agave. The Lobos 1707 portfolio includes Joven, Reposado, Extra Añejo and Mezcal Artesanal. Another notorious tequila-and-cigar fan, Arnold Schwarzenegger, is also an investor, as is James’ fellow Lakers star Anthony Davis. He and his partner Maverick Carter say they invested in the company because of the quality of the tequila, core company values, and the opportunity to build a strong consumer brand with diverse leadership. Lobos 1707 is also backed by tequila enthusiast and NBA star, LeBron James. (Photo credit should read ULISES RUIZ/AFP via Getty Images) AFP via Getty Images View of Tequila barrels taken at a distillery in the municipality of Tequila, State of Jalisco. Defense Department and 15 years with Sean Combs’ Combs Enterprises, is CEO.) ( Dia Simms, whose diverse experience encompasses both the U.S. The Diego Osorio of today prefers to serve as Chief Creative Officer, developing ideas like the Agave Wind Rose Compass found on every bottle-and now tattooed on his arm.
The Osorio coat of arms depict wolves, hence the brand’s name, Lobos 1707. He transported the spirt, a version of what we now know as tequila, in sherry wine barrels by ship to his native Spain in 1707. Diego Osorio, the founder's great-great-grandfather, learned about how the Blue Weber agave was cultivated by jimadors. In a sense, the journey of the barrels to Mexico was carrying on an old family tradition. Osorio said his family’s attitude was “A cute little project Diego is doing.” He bought a handful of the aged barrels his family used for Pedro Ximenez (PX) wine, from a white Spanish wine grape. Osorio felt he could add creativity and a dash of his family heritage to the process. retail sales of tequila hit $ 10.3 billion in 2019. That rose to about 23 million 9 liter cases in our COVID year 2020, a 15% increase over 2019. have risen every year since 2004 when sales volume was 8 million 9 liter cases. There are over 100 distilleries in Mexico that make over 900 brands of tequila. outskirts of the municipality of Tequila, state of Jalisco, Mexico, on June 6, 2019. You may have to select a menu option or click a button.View of a plantation of agave, the prime material for the production of Tequila, taken on the.
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